Clark Kent noticed that flair for marketing and decided that all Dash needed was a top-line talent to promote.
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He generated hype for his events by handing out free bottles of champagne to the first one hundred women to enter everyone else had to pay a cover charge. In 1994, Dash was managing a group called Future Sound and making money as a party promoter. “And we found a way to make it in the industry.” 3
Perhaps because he was impressed, perhaps because he was startled, perhaps because he had an ax to grind, he started telling me the tale of how it all began.
“Spent two months asking everybody I know.” So when, after trying no fewer than ten different numbers for him, I heard his voice on the other end of the line, he seemed just as startled as I was. These days, you usually don’t find Damon Dash unless he wants you to. Shortly after he and Jay-Z parted ways in 2004, the cash evaporated, and so did the lifestyle. He purchased pricey dwellings around the world and stocked them with hundreds of pairs of shoes he’d never wear. “I want a billion dollars after tax.” 2 The stocky, baldheaded dynamo once boasted a butler, a personal chef, and a glass-roofed limo. “I am trying to take over the whole world,” Dash declared in 2003. 1ĭuring that time, Jay-Z’s erstwhile business partner lived like a modern Louis XIV and sported an attitude to match. Just as Bill Gates dropped out of Harvard to start Microsoft, one could say that Jay-Z left the Damon Dash school of business to start his own ventures-but not before building an unparalleled commercial hip-hop empire encompassing music, film, liquor, and a clothing company that grew from a few sewing machines into a giant that produced $700 million in annual revenues.
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